What is
rocketsalad?
First, let us clarify what we are not: we are not marketeers and we are not web developers. We do not create marketing strategies for driving traffic to your website, and we do not program code.
Instead, we tell you how to deal with the traffic once it arrives on your site. How to meet your business objectives by converting and retaining your customers.
Most e-commerce websites convert only about 2% of their visitors into customers. We think this is unacceptably low – a 2% success rate equals a 98% failure rate.
We understand how e-commerce works: why people use it, what they expect from it, and just what it takes to convert them into customers and keep them.
E-commerce is a channel to market, nothing more. It is a business issue and has little to do with web development, which merely deploys it. Your website requires expertise in the e-commerce channel in order to thrive.
Engage, Persuade, Satisfy
There are three cornerstones to successful e-commerce:
- Engage
Your website's ability to connect with visitors and prevent them from leaking away. Remember: visitors to your website are always only one click away from "goodbye". - Persuade
The macro-conversion of your website (the sale) relies on many micro-conversions along the way. It is the 'persuasion arc', and it must succeed from beginning to end. - Satisfy
Your ability to retain your customers depends on how satisfied they feel. There are precise methods for achieving this for both first-time and returning customers.
Increased Customer Conversion and Retention
We have evolved more than 1,000 simple techniques for improving your e-commerce performance dramatically. Each is demonstrable, with a quantifiable business benefit.
- Prevent Leakage
You can expect website rejection to be reduced by around 50% (and remember that these are visitors that you put a lot of effort and money into attracting in the first place). - Increased Customer Conversion
We consistently return significant business uplift. Your customer conversion rate will typically increase from 50% to 200% (and we frequently realise gains in excess of 400%). - Improved Retention
You will typically see a doubling of your first-time customer retention rates and significant gains in retaining existing customers.
Quick Wins, Big Returns
Everything you do in e-commerce should have a quantifiable business benefit – leaving things to chance can only damage performance. We will work with you to meet your business objectives, whether you need quick improvements or long-term, life-cycle planning.
In any regard, our recommendations:
- are quick and easy to implement;
- highly cost-effective;
- produce immediate benefits;
- have quantifiable and demonstrable ROI.
We care for your business as if it were our own, and we have a track record of delivery that guarantees our results.
Please read on to find out more about our services. We are always happy to talk through the issues with you, whether you use our services or not.
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