rocketsalad
Newsroom

We hope you can spend a little time reading about some of our latest activities and innovations. A few of our most recent announcements are shown below.

Rocket Salad plays pivotal role in new music download service for DAB radio and mobile phone

A new service for downloading music to digital radio, mobile devices and home computers has been announced by UBC Media Group.

The new service, branded as Cliq, is due for launch before the end of 2008. It will allow listeners to instantly purchase and download music they hear on digital radio, either by pressing a Download button on the radio set itself, or through their mobile phones.

UBC has partnered with Pure Digital to mass-produce the radio sets to support the Cliq service. Virgin Mobile users will be able to purchase tracks with their Lobster phones. In addition, any mobile phone capabale of supporting Java (around 85% of devices) will be supported.

As well as receiving a compressed track for Mp3 players or music phones, customers will be able to download a CD-quality version of the music from the Cliq website. All major record labels are on board, and this is the first time the music industry has permitted the distribution of multiple formats of a single piece of music.

UBC's Chief Executive, Simon Cole, said: "We decided this was the model to go with because of its simplicity. I hear a song, I like it, I buy it. I can put a copy on my device and burn a CD when I get home."

Rocket Salad is playing the lead role in designing the Cliq serivce through all channels, driving the impulse buy via DAB and mobile, first-time customer conversion, and retention systems delivered through the website.

Rocket Salad also delivered the electronic payments system that allows for customers to buy pre-pay vouchers for purchasing tracks.

In trials held in conjunction with Heart radio in Birmingham, customers each bought seven song per week on average. UBC has predicted that the market will be worth £93m within six years.

Colin Shanley, CEO of Rocket Salad, said: "Working across three marketing channels – radio, mobile and the website – raised particular challenges in encouraging users to adopt the service, as well as tracking customer behaviour and enabling a flexible means of payment. We are delighted to have designed an interaction so innovative, yet so readily appealing to new customers."

Simon Cole said: "Having the ability to market the Cliq service on both an in-home and a mobile device from launch, with the leading digital radio hardware supplier on board, I believe is a very strong proposition. I believe we have something which is going to change the way the consumer utilises the radio."

Media Coverage:

UBC Media Group News – Cliq Press Announcement:

 

The Guardian – UBC to offer instant music buying:

Two major clothing brands added to the Rocket Salad portfolio

Rocket Salad has added two well-known brands to its portfolio of apparel e-retailers. Blacks and Millets – both well established, household names – are to be reshaped to concentrate on persuasion architecture to better deliver on users' wants, driving up browsing times and customer conversion rates.

Colin Shanley, CEO of Rocket Salad, has been heavily involved in internet fashion since first taking Boden online in 1999, and twice winning E-tail of the Year awards for clients.

"Both these brands produce excellent products and enjoy a high profile in the high street", he said. "They are perfectly positioned to become exemplars in clothing e-commerce."

The project will initially focus on pre-checkout processes and is expected to yield substantial gains within the first quarter, leading to a doubling of top-line revenues within the first year.

Rocket Salad announces new customer retention initiative for the online gambling sector

A new system for helping online gambling operators to understand and better market to their customer base has been announced by Rocket Salad. The new offering, known as Triage, is currently in development for deployment at the end of Q2 next year.

Triage has been designed specifically to lower churn rate – a problem that has dogged the online gambling industry – by increasing customer retention and identifying cross-marketing opportunities.

The system – the first of its kind – will work by combining customer profiling with behaviour pattern prediction and trend recognition. This will enable a complete picture of each customer to be painted, creating renewable resources and allowing for personalised marketing strategies.

"This is the most innovative approach to customer awareness since online gambling arrived on the scene", said Colin Shanley, CEO of Rocket Salad, and who – as COO of Trustmarque International – processed the UK's first online gambling transaction.

Ad additional and critical benefit of Triage will be to help merchants to overcome the growing and increasingly sensitive issue of problem gambling. The manner in which Triage will predict and track behaviours means that merchants will be able to identify problem gambling habits sooner than they do currently, which is usually after the event.

GamCare, the organisation tasked with addressing problem gambling in the UK, has welcomed the move and looks set to adopt the Triage methodology as the de facto standard for tackling problem gambling online.

 

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